ETEC 522: Ventures in Learning Technology (elective course)
Take ETEC 522 if you want to understand what it takes to launch a successful learning technologies venture. The course provides an online immersion in the global learning technologies marketplace with particular emphasis on emerging markets for learning technologies in public and commercial domains. ETEC 522 is delivered in a case-study modality from a venture and market analysis perspective. One of your primary learning resources, and creative outlet, will be a “pitch pool” of authentic 12-minute venture presentations by leaders of current, real-world learning enterprises spanning a range of application domains and market opportunities. Examples representing “entrepreneurial” and “intrapreneurial” ventures will provide a balance between corporate and institutional enterprise. As the foundation for practical learning, you will undertake the critical analysis of ventures and venture creation individually and in groups.
The objective of this course is provide you with a working knowledge of the institutional and business design principles and market processes which impact the success of learning technology ventures. We intend to help you acquire the understanding and skills to undertake critical evaluations of ventures, including market, finance, technology and partnership perspectives, and to be able to apply this learning to the design and successful launch of new enterprises in the public and private domain. In ETEC 522 you will:
acquire a working knowledge of the institutional and business design principles and market processes impacting the success of learning technology ventures;
learn to conduct critical evaluations of ventures, including market, finance, technology and partnership perspectives; and
learn strategies for launching new ventures.
Your success in this course will require sound research, independent thought, creative synthesis, teamwork and focus. Not surprisingly, these are also core requirements for success in any enterprise.
The course is delivered as a series of case studies surveying the environmental dynamics, evolving business models and success characteristics of enterprises in public and commercial domains. The primary learning materials will be a “Pitch Pool” of authentic 12-minute venture finance presentations by leaders of current, real-world eLearning enterprises spanning the diversity of approaches to eLearning business opportunities. Examples representing entrepreneurial and intrapreneurial ventures will provide a balance between corporate and institutional enterprise.
All readings and learning resources for the course will be provided via the course website. You do not need to purchase additional textbook materials.
The course is divided into three (3) phases involving 12 separate modules. The three ETEC 522 phases are as follows:
- PHASE 1 - START-UP: An orientation focused on a business "boot camp" providing the fundamentals of successful ventures and the structure of the global learning technologies marketplace.
- PHASE 2 - RESEARCH: Team-based critical analysis of emerging learning technologies markets, including topics ranging from mobile technologies to serious games.
- PHASE 3 - VENTURE FORUM: A collective presentation, analysis and review of original learning technology venture concepts.
- The three ETEC 522 Assignments will be major papers, presentations and/or productions following the narrative of the course, allowing you to present your understanding of the learning technology ventures in terms of: 1) Emerging Market Analysis; 2) Venture Analysis; and 3) Venture Pitch. The Assignments will involve individual and group efforts. We will be looking for critical thought, design, and presentation (structure and writing) of a professional and scholarly standard (APA style) in these papers. It is also expected that students, given the nature of the course content, will demonstrate a sound understanding of comparative and analytic techniques respecting the viability of learning technology enterprises.
- There are several online Discussion Forums woven into the fabric of ETEC 522, and your insightful, active participation in these will be evaluated as 25% of your overall grade in the course. You will be expected to demonstrate excellent knowledge of the course material, as well as the ability to think critically and profoundly about the issues arising in discussion, course readings, and in the contributions of your peers.